Advertising on Social Media gets you in front of a huge audience of potential customers. It is no longer something that can be ignored by business owners, no matter what industry you are in.
Social media is a powerful tool because you can target users extremely specifically. Facebook, for example, knows so much about individuals that you can target people who’ve just moved house, people that commute to work at a certain time or even people that earn over a particular amount.
Using social media marketing can be a minefield, there are so many different platforms and so many targeting options within them. It’s easy to spend money quick without seeing a return.
Social media ads are best used to build awareness and get people thinking about your brand. That’s not to say it can’t be used as a direct sales platform if used correctly.
There are so many options when it comes to social media marketing. Whether you’re looking at Facebook, Instagram or Twitter: A to B are here to help you get the most out of your social ads.